Historically, the luxury skincare industry has never been rooted in transparency, but as experts in skin health and cosmetic pharmacology, we decided it was time to change that. Our promise to ourselves, and our customers, is to provide ethically produced, cruelty-free, and vegan formulas that deliver exceptional results. With the creation of the Revival Collection, we've followed through on that promise.
Out of defiance to the dry desert winds, low humidity, and unforgiving Australian sun that rapidly accelerates skin aging, our chemists and dermatologists came together to develop a solution; An anti-aging formula that would not only protect from environmental damage, but effectively prevent and correct the visible signs of aging.
Inspired by skin's natural ability to regenerate, we were on a journey to discover how we could enhance this biological process to maintain skin health and appearance.
Our team looked to leading cosmetic industries around the world for inspiration and found that a centuries-old skincare practice held the secret ingredient to revealing a more radiant, youthful complexion.
A rich source of skin enhancing growth factors found in placenta. But with a commitment to only provide ethically-produced products, animal-derived placenta was never an option to be included in Roo's skincare formulas.
Fortunately, our team discovered a 100% vegan and cruelty-free alternative to animal-derived placenta. Thanks to modern advances in cosmetic pharmacology, we're able to replicate the five key growth factors found in placenta using a patented fermentation process.
This allows us to recreate the exact components that are responsible for making placenta an effective anti-aging skincare ingredient, without having to harm or exploit any animals in the process.
After extensive clinical trials, these five synthetic growth factors, enriched with amino acids and proteins, proved not only to brighten, plump, and instantly rehydrate - but effectively enhance collagen and elastin production. These were the results we were looking for; this is what became: